Case Studies

Take a look at the case studies below for an in-depth look at the kind of results I’ve gotten for past clients.

case study #1: From Start to Forbes in 6 months

“Working with Christina has helped boost my visibility and grow my brand tremendously! Being featured on several podcasts and online media has increased my online presence, not only through social media but also my searchability online.”

Dr. Brooke Scheller

Founder of the Functional Sobriety Academy

Objectives

Dr. Brooke Scheller, a doctor of clinical nutrition, reached out to me to build her platform as an authority in functional sobriety, so she could get a book deal. The goal was to grow her media presence to establish her as the #1 resource in leveraging nutrition as an ally in sobriety.

Solutions

I created a strategy to get Brooke onto podcasts and into top tier media, so major publishing houses would be interested in giving her a book deal. Podcasts were an especially important piece of the strategy because they’d drive traffic to Brooke’s social media and her online course. I also helped Brooke with optimizing her website and social media to capture the maximum interest of new visitors.

Results

1. Signed a Book Deal with Hachette

A few months into working together, Brooke signed a deal with one of the top 5 publishing houses, Hachette.

2. Covered in Major National Media

Brooke was covered in top tier, national media, like Forbes, WebMD, Best Life, and Her Campus.

3. Booked Top Podcasts

Brooke was interviewed on major wellness and sobriety podcasts, including Set Free Sisterhood, Not Over Just Different, and Gut Health Reset.

4. Made Real Life Connections

Brooke met up with a leading sobriety podcaster I’d reached out to on her behalf after realizing they were in the same city. Today, they regularly promote each other’s work to their audiences.

case study #2: building visibility in A tough niche

Objectives
Oak Trust Properties wanted to be known as the leading property management company in Charleston, SC. Few of their competitors had media coverage, so they wanted to capitalize on the opportunity to outrank them in Google searches. Oak Trust Properties was unique in being a bubbly team of almost entirely women in a buttoned-up, male-dominated industry, which offered an opportunity to fill a gap and stand out.

Solutions
To meet the goals of the campaign, I set up a strategy to get Oak Trust Properties’s leadership team on high-level podcasts and in local and trade media. I leveraged the company’s unique (for its industry) women-led, energetic persona to stand out in media interviews and appeal to a growing segment of women real estate investors that don’t resonate with traditional property management companies.

Results
1. Higher Google Search Ranking

Oak Trust Properties’s domain authority increased by 108% and they moved from the bottom of page 3 to the top of page 2 in Google’s results for “Charleston property management,” making themselves more visible to prospective clients.

2. Covered in Major National and Local Media

Oak Trust Properties got article placements in national real estate media like HomeLight and Spark Rental, along with local media, including The State and Charleston Grit.

3. Booked 30+ Podcasts

Janet, the CEO of Oak Trust Properties, was featured on over 30 real estate and finance podcasts, including Money Tree Investing, Crazy Sh*t in Real Estate, and How Did They Do It? Real Estate.

“We appreciate all your support with our PR Campaign and getting Oak Trust Properties out in front!!! Thank you, Christina!!!”

Stephanie Mount
Oak Trust Properties, Broker-in-Charge

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